Historically, search engines have been unable to extract content, such as text and links, from Flash (SWF) files. Subsequently, much of the Flash-based content on the web has been unavailable in search results. This situation has been frustrating for web developers, who have tried to come up with workarounds to help get search engines to index and rank their Flash pages.
This situation hasn't been ideal for searchers either, as this limitation has kept them from seeing potentially great matches for their queries because they've been locked away in Flash files.
According to Adobe and Google, all of that is changing. Google is launching what they tell me is a "deep algorithmic change," augmented by Flash reader technology supplied by Adobe, that enables them to "read" Flash files and extract text and links from it for better indexing and ranking. This could be great news for both site owners and searchers.
Below, more details about how it all works, as well as some caveats for those who see this development as a Flash panacea and think they no longer have to ensure their Flash applications are search engine friendly.
Cut from SEOBOOK
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